Impactful Brand Strategy and Design

Description

During this Ask an Expert session Ms. Millington will make an impact on Small Business owners to help their businesses achieve their mission and have a design that reflects the businesses’ value to the customer.  She will explain what brand strategy is. Get the answers to the following questions: How valuable is branding? How can branding be used to lead the way to more business? Understand that the brand can take you on a guided path toward decision-making.  It can impact the perception of the business, and help you get where you want it to be. Learn what areas to clarify and polish. 

• Key takeaways:
  • Branding is the identity of your business
  • What questions should you have answers to connect your goals, the business’ brand, and potential customers?
  • How strategy and design work hand and hand?
  • Why should the design of your brand identity matter?

• Brittani Millington is a brand strategist and designer.  She is the founder of BM Design.  A visionary supporter for business owners who want to confidently reach their goals and influence clients through guided actions. 

• BM Design has designed for many brands and helps develop marketing campaigns from the inside out. Through strategy, BM Design works with the client on how to reach their goals and fill in the gaps. This leads to creating a well-designed brand to be the face of the business.  BM Design shows companies the value and trust factors that loyal customers want to see in the brands they invest in. 

• Brittani has worked with clients and brands like SOBEWFF®, City of WPB, Whole Story Studio, 1909, Foster+Glass, and more. In addition to being involved with the entrepreneur community and 1909 in West Palm Beach, FL. Brittani Millington has a background in visual communications, education, and business, she understands what brands need.